Cookies

What the site keeps in your browser

The site keeps, in your browser’s local storage (not in a cookie), your choice of light or dark mode, your dismissal of a language suggestion where relevant, your answer about audience measurement and, if you use the Save button, your list of saved articles. None of this is ever sent to anyone.

Your saved articles

When you save an article, it is added to a list kept under the key outfarer-favoris-en (outfarer-favoris-fr, -us or -de in the other editions). For each article, the list holds its identifier, its title, its address, the address of its thumbnail, its section and the date you added it.

This list stays in your browser, on this device: it is never sent to Outfarer or to anyone else, and we have no access to it. Nothing is written until you first click Save, and the key is deleted when you remove your last saved article, from the Saved articles page or with the article’s button. When you save or remove an article, our anonymous counter is simply told so: it adds one to that article’s daily total, without receiving your list or anything that identifies you (see below).

This storage does not require your consent: you ask for the feature yourself, and the storage is strictly necessary to provide it. The law exempts this kind of storage from consent (Article 82 of the French Data Protection Act, which implements Article 5(3) of the EU ePrivacy Directive).

Audience measurement (Google Analytics and Ahrefs)

To find out which articles are read and how readers reach us, we use Google Analytics 4, from Google. Its two cookies, _ga and _ga_ followed by our measurement ID, give your browser a randomly generated number; they expire after 13 months. Google Analytics does not store IP addresses, the data are deleted after 14 months, and they are never used for advertising or targeting: Google signals and ad personalisation are switched off.

We also use Ahrefs Web Analytics, from Ahrefs Pte. Ltd. in Singapore. It sets no cookies and does not store IP addresses with the statistics; it reads the page address, the page you came from, your browser’s language and your screen size. Because reading this information counts as storing or accessing information on your device under the law, it follows exactly the same rules as Google Analytics.

In the European Union, the rest of the European Economic Area, the United Kingdom, Switzerland and the French overseas territories, nothing is loaded or set before you agree. A small banner offers you Accept or Decline, two buttons of equal weight, and the site works in the same way whatever you choose. Elsewhere, measurement starts without a banner, unless your browser sends a Global Privacy Control signal, and you can decline it at any time.

Your answer is kept for 13 months if you accept and for 6 months if you decline (local storage key outfarer-mesure). The Cookie settings button at the bottom of every page lets you change your mind: declining deletes any measurement cookies already set. In these countries, measurement is based on your consent (Article 5(3) of the EU ePrivacy Directive and, in the United Kingdom, regulation 6 of PECR).

To decide whether to show the banner, the site asks Cloudflare for the country of your connection, derived from your IP address. This country code stays in your browser’s session storage (key outfarer-pays), is deleted when you close the tab, and is never sent to anyone.

Anonymous counter

Our own counter totals four actions, with no cookie and no identifier: the measurement banner being shown and your answer, an article being saved or removed, a click on a product featured in an article, and searches made on the site. It keeps nothing in your browser and only reads whether you have declined measurement, so as to respect that: after you decline, or if your browser sends the Global Privacy Control signal, nothing more is counted except that refusal itself. On our server, only daily totals are kept, for 25 months, with no IP address. Details are in our privacy policy.

YouTube videos

A YouTube video only loads if you click on it: until then, the page only shows an image from our own servers. The player then comes from youtube-nocookie.com, YouTube’s privacy-enhanced mode, and Google may set cookies or use your browser’s local storage as soon as the video plays. Your click is your consent; without it, nothing goes to Google. See our privacy policy for details.

Security cookie

Apart from audience measurement, an ordinary visit sets no cookie. If our content delivery network, Cloudflare, needs to check that a visit does not come from a malicious bot, it may set a technical security cookie (cf_clearance). As it is strictly necessary to protect the site, it does not require your consent.

Clearing everything

You can clear these settings, including your saved articles and measurement cookies, at any time by deleting the site’s data in your browser settings.

If this changes

If we ever add advertising, this page will be updated, and you will be asked for your consent before any non-essential cookie is set.

Updated 28 October 2026